March 24, 2025
Several business executives are stepping out of their corporate comfort zones to engage in extreme endurance challenges, raising funds for women’s health and education initiatives.
Pauline Paterson, the owner of Dr Paw Paw lip balms, recently participated in a grueling six-day, 1,000-kilometer rickshaw rally across India. Her goal? To raise £350,000 for charities focused on empowering women.
This initiative is part of a growing trend where entrepreneurs and corporate leaders push their physical and mental limits to raise awareness and funds for social causes. While balancing business responsibilities remotely, these leaders emphasize that the experience offers personal growth and a deeper connection to the causes they support.